Director Communication PUNJAB HEALTH INITIATIVE MANAGEMENT COMPANY

Job Description

 

The Communication Director manages the organization’s internal and external communications. This includes crafting strategic messaging, overseeing public relations efforts, and ensuring consistent brand voice across all platforms (Digital/Electronic/Print). The Director also handles media relations, crisis communication, and often acts as the spokesperson for the organization. His / Her role is pivotal in shaping the public perception of the organization.

 

Job Responsibilities

 

• • Provide strategic leadership in designing and implementing comprehensive communication, marketing, and public relations strategies that support the provincial government’s health related priorities and contribute to enhancement of PHIMC’s public image.
  • Develop short and long-term communication plans and budgets, monitor progress, ensure adherence, and evaluate effectiveness.
  • Anticipate emerging issues and challenges, and collaborate with leadership to define proactive strategies and solutions.
  • Create and execute a strategic internal communication plan that fosters transparency, reinforces organizational values, and drives employee engagement.
  • Develop impactful external communication programs, including brand integration initiatives, digital campaigns, and new product/service announcements.
  • Oversee diligent management of the organization’s social media pages for timely dissemination of information/achievements/policies in addition to regular moderation
  • Lead the development and distribution of communication materials, publications, and media content to ensure consistency of message and alignment with organizational objectives.
  • Serve as the primary point of contact for media relations, ensuring strong relationships with media outlets and consistent messaging.
  • Design and implement public awareness campaigns at provincial and district levels to promote PHIMC’s initiatives using all the available platforms (Digital/Electronic/Print/Outdoor).
  • Oversee all public relations activities, including community outreach, and stakeholder engagement.
  • Establish and monitor metrics and benchmarks to evaluate communication effectiveness and enhance visibility of progress.
  • Stay informed about trends in communications particularly digital media, marketing, public relations, and not-for-profit governance, applying insights to drive innovation.
  • Lead, mentor, and support the communications team to deliver on organizational priorities.
  • Coordinate with field teams and provide training to district health entities for effective communication plan implementation.
  • Assist in policy formulation to ensure integrity and transparency in all communication practices.
  • Develop systems and procedures to ensure the effective operation of the communication wing/department of PHIMC.
  • Gather and analyze feedback from stakeholders to assess program quality and organizational effectiveness.
  • Develop presentations/strategic messaging for the CEO office.

Qualification:

Master’s degree in Mass Communication / Master’s degree in Media & Communication Studies / Master’s degree in Journalism / Master’s degree in Marketing / Master’s degree in Advertising / Master’s degree in Business Administration with specialization in Marketing from HEC recognized institute or an equivalent degree from a reputable foreign institution. Familiarity with latest media and digital technologies, content writing and their use in public sector entities would be expected.

 

Experience:

Minimum 8 years of Communication experience in a well-known & established public / private sector organization, out of which minimum 2 years of experience as Head of Communication / Head of Digital Media / Head of PR.

 

Age limit:

Not more than 62 years on the last date of receipt of the application.

Last Date to apply 28.10.2025